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Level 2 - Scenario sheetGeographic Intelligence

GISMart

A scenario for analyzing customers, leads and opportunities by geographic area, with views for coverage, density and intervention priority.

TargetGISMart
ModeHeatmap coverage
links3 links
Observable outputs4 Observable outputs
Gateway: www.objlab.it·Mock demo: active·Mode: Heatmap coverage
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Level 3 - Operational demo

This view shows the operational detail of the use case with mock data, logs and observable outputs. The real version runs through LAN backends or the Objlab gateway.

Mode

The demo uses synthetic data and does not call the LAN VM directly.

Mock metrics

  • Mapped customers: 1,248 - Updated territorial distribution
  • Active coverage: 86% - Areas served in the last 30 days
  • Priority leads: 27 - Focused on high-conversion areas

Software involved

  • CRM / lead management
  • Maps and geocoding
  • Analytics dashboard

Backend and orchestration

  • www.objlab.it gateway
  • GISMart API
  • LAN data services

Demo flow

  1. Select a territory
  2. Filter by customer or segment
  3. Run the analysis engine
  4. Read outputs and actions

Mock request

{ "territory": "Lombardy", "filters": { "segment": "B2B", "status": "active" }, "mode": "heatmap" }

Mock response

{ "status": "ok", "clusters": 8, "coverage": 86, "priority_areas": ["Milan", "Bergamo", "Brescia"] }

Observable outputs

HeatmapClusteringCoverage scorePriority list

Execution log

Input

Territory Lombardy and segment B2B selected

Engine

Geocoding and clustering executed on the gateway

Output

2 areas fall below the target coverage